Why you should use DataThat

A tag tells you what happened. DataThat tells you when.

Standard CRM tags usually show what action a contact took at some point in time, but not actually when that tagging occurred. This can skew your reporting.

After connection, DataThat records tag additions and removals as contact updates are received. Report on real activity for a specific day, week, month, or custom date range.

DataThat CRM report preview with persistent labels on doughnut and pie charts

Reporting Workflow

From connection to completed report

  • 1
    Install and connect

    Install Advanced Reporting by DataThat and connect the correct HL location.

  • 2
    Sync contact activity

    DataThat processes contact updates, tags, and custom field values.

  • 3
    Create and report

    Build widgets and lists, then arrange them into reusable reports.

DataThat Advanced Reporting embedded CRM app showing Reports, DataThat, and Account tabs

Featured Reports

Automatically load featured reports inside your CRM.

Mark a DataThat report as Featured and it appears in the Reports tab of the Advanced Reporting app for that CRM location.

Users can review current charts, lists, and report content without leaving the CRM. Updates made to the featured report in DataThat are reflected the next time it is opened.

Featured DataThat report displayed inside the CRM Reports tab

Tools Included

Build reporting around your workflow.

  • Chart widgets

    Bar, stacked bar, pie, doughnut, line, area, radar, polar, and comparison charts.

  • Contact data lists

    Filter using included or excluded tags, date periods, and custom field criteria.

  • Custom reports

    Add widgets, lists, titles, paragraphs, logos, dividers, spacers, and page breaks.

DataThat custom report builder with chart widgets, content items, and layout controls
Important

Existing tags use the initial sync time.

HL does not provide the original date and time for tags that already exist when DataThat is connected. Existing tags are recorded with the initial sync timestamp. New tag additions and removals received after connection are recorded as those updates are processed.

Source Data Protection

Reporting access without writing back to contacts

R
Read for reporting

DataThat uses synced CRM data to power reporting views.

N
No contact edits

DataThat does not edit your HL contacts, tags, or custom fields.

D
Disconnect access

Remove DataThat access from the embedded app when needed.


Pricing

Choose the right advanced reporting plan

Every advanced reporting plan also includes Google Search Console and Google Analytics reports.

Monthly
Annual

Basic

$49499

per monthper year

For businesses getting started with advanced, actionable CRM reporting.

  • CRM Tag & Contact sync
  • SEO & Analytics reports
  • Charts, data lists, and custom reports
  • Featured reports displayed inside your CRM
  • 6-month reporting history

Enterprise

$2992,999

per monthper year

For organizations with larger and more complex reporting workflows.

  • Everything in Pro
  • Advanced organization-wide reporting workflows
  • Data export, report printing, and PDF reports
  • Unlimited reporting history

Start building a useful history of your HighLevel activity.

Connect DataThat and turn tag and contact updates into clear reporting.

Get Started